CBO – BARC INDIA
Romil Ramgarhia is the Chief Business Officer of BARC (Broadcast Audience Research Council) India since 2014, the only registered television ratings agency in a country with 183 million television owning households.
Romil came to BARC India with over 12 years of experience spread across media, telecom and manufacturing sector. In his last role, he was Chief Commercial Officer for Zee Entertainment Enterprises Ltd, one of India’s leading television, media and entertainment companies. Before ZEEL, Romil was associated with Viacom18,Bharti Airtel, Asian Paints and ACC in various capacities.
At BARC India, Romil leads the overall Business & Operations, and has overseen the rollout of its services beginning April 2015, with an innovative pricing and funding structure. Since then, BARC India has successfully rolled out All India TV viewership data, including rural viewers – a segment that had not been measured till date despite it being close to 50% of the viewership universe.
Romil has also led the team that successfully negotiated formation of a JV between BARC India and TAM India, the television audience measurement joint venture between Nielsen and Kantar. BARC India and TAM India are pooling their respective meters to form a Meter Management Company, which will supply raw data to BARC India. Romil is closely involved in driving all the current and future initiatives at BARC India on both TV and digital front.