Ninad Chhaya

Ninad Chhaya

COO – WITS Interactive / Co-Founder and COO – GoPhygital

An entrepreneur and an avid gamer at heart, Ninad has over 20 years of experience in gaming and the interactive media space.

He is currently the COO of WITS Interactive, a DesignTech agency, and is also the CoFounder of GoPhygital, a VR, AR/MR focused venture.

Prior to joining WITS Interactive, Ninad held leadership roles at premium mobile apps and game development companies like Robosoft Technologies, Reliance Games, and Indiagames where he was instrumental towards their growth.

Over the past few years, Ninad has led development teams, and worked closely with leading media and entertainment companies like Viacom18, Saregama, Hungama etc. to help them create some of their popular apps in the OTT space.

Ninad’s foray into gaming began when he co-founded Indiagames Ltd. [now a part of Walt Disney (India) Pvt. Ltd.] and played a key role in building the organization to become a leading global mobile game publisher in its early days.

In addition to app development, Ninad also has extensive experience in creating and publishing games across platforms and has several award winning games to his credit.

Ninad is affiliated with associations like the NASSCOM Gaming Forum (NGF) and the FICCI Animation and Gaming Forum. He regularly speaks at conferences, both in India and internationally, on topics covering App Development, AR/MR, VR, and Gaming. At his day job, Ninad is a professional advisor to businesses in helping them formulate their Phygital strategies, and is a binge-watcher and semi-professional gamer in his spare time.

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