Head Marketing & Analytics Digital Business – Sony Pictures Networks India
Abhishek Joshi is a media executive with over 15 years of Marketing, Analytics, business development and content partnerships, Strategy business planning and execution expertise spanning television networks, internet video, content distribution, Ad Agencies and brand licensing & marketing. A track record in building businesses, negotiating partnership deals and executing go to market strategies. A result oriented executive able to balance both commercial and creative objectives and lead multi-functional teams in fast paced corporate and start-up environments.
Currently, he is Vice President & Head of Marketing & Analytics, Digital Business @ Sony Pictures Networks India, which includes the freemium OTT platform, SonyLIV. He believes that digital media will redefine the consumer habits and create enormous value for the economy and society in the future.
A person with an eye for detail, he tries to maintain a right balance between his right brain and left brain.
Abhishek was awarded Digital Marketer of the Year, 2016. Abhishek’s work has been recognized and awarded at various prestigious events including Cannes Ad Festival, Clio and Goa Fest. Abhishek is an active member of AdTech, iMedia, DMAI, IAMAI and FICC.
He strongly believes and nurtures the spirit of teamwork, and is committed to the philosophy of enjoying every moment of the journey towards success, not the destination alone.